(here is the link to Part 1: Run an Ironman to succeed in Business)
Giving up is easy. And just taking the short-cut home on a cycle tour or a long run is very tempting – after all you already ran 2 hours. Do you really have to run 2.5? Is that another half hour going to make a difference? Can I just swim 70 laps instead of the planned 80 as stated in today’s plan?
Preparing for an ironman is a set of small steps and small successes over a long period of time – just as starting and growing a building. Every day you need to run just a little bit longer, cycle just those few kilometers more, swim just another couple of laps. You need to have the determination to not give up, and to continue just that little bit more.
And in business it is exactly the same . If you have planned to make 5 appointments for next week, call as many people as you need to secure those 5 appointments. And unless you have reached your goal for today, don’t stop. Just continue until you have reached your planned objective for the day.
Rome was not built on one day, to train for an ironman takes at least a year, and to build a business does take even longer. But only if you work on your long-term goal every day, and every day put another brick onto the wall, make that one more phone call or e-mail, and take another step forward, only then you have a realistic chance to eventually succeed and achieve your goal.