(here is the link to Part 1: Run an Ironman to succeed in Business)
In order to finish an ironman race, an average person will have to continuously train every week between 10 to 20 hours, for a period of at least 1 year. It will be very difficult to see this through if you are not passionate about achieving this objective. You must really want it. Badly. Passionately.
When your friends ask you out for drinks, and once again you decline because you have to get up early in the morning for a long run, you need to have a reason for doing so. You started to train for an ironman for a reason, and you need to hold on to that reason throughout your training. When times get tough –and they will – this reason will allow you to make the decisions required to “do the right thing” up and to continue on your quest. You need to be able to answer that one critical question over and over again: “Why am I doing this?”
So question your motive when you start your business. If you start your own company just because you want to earn more money, you will be in for a surprise and a rude wake-up call in time to come. You need to have an overall goal for your business, a reason for its existence, a desire to build something that you really feel passionate about. Only then will you be able to get yourself through the tough times, and have the answer to the question “Why do I not just give up?”
Those 5 attributes are defining attributes for any entrepreneur. They are by no means exhaustive, as starting and growing a company is not the same as completing an ironman race. For starters, once you have completed your first ironman within the allocated time, you have achieved your objective, whilst there is no such clearly defined target for a company. In addition, training for or running an ironman doesn’t necessarily require you to be a team-player. You don’t need other people to succeed, and you can achieve great results while only relying on yourself – try this in business, and you won’t get far.
But if you have those five attributes, you stand a good chance at succeeding in your business.
Best of luck!